Adding social media into the marketing mix is increasingly important for marketers who want to establish an online presence for their businesses. We're running one-day workshops to teach communicators and marketers, as well as small business owners, how to: 

• Bring more visitors to your website
• Increase your company’s visibility online
• Approach bloggers and other online influencers about your products and services
• Get your website social media ready
• Craft a potent social media pitch
• Incorporate online channels like Facebook, YouTube and Twitter into your marketing programs
• Avoid campaign killers and online faux pas

Building on the sold-out course we taught for UBC Continuing Education this winter, we discuss the dos and don'ts of social media marketing; look at successful marketing campaigns; introduce the social media tools every marketer should know about; and cover online communications etiquette.

Where and When?

UBC Robson Square
800 Robson St.
Tuesday, July 23
9:30am - 4:30pm

Your Instructors

We're Julie Szabo and Darren Barefoot, the founders of Capulet Communications. With a background in technology and public relations, we've been running social media marketing campaigns since before it was called "social media". We've worked with the nation's smallest startup and its biggest brands like Mountain Equipment Co-op and Best Buy.

We regularly speak to companies and associations about web marketing, and taught two courses at UBC this winter on social media marketing. We're also the authors of a forthcoming book for No Starch Press on the subject, entitled Friends With Benefits: Online Marketing with Blogs, Facebook, YouTube, and More.